Every person has their own set of unique talents and gifts. However, many people have great difficulty in articulating or displaying what they are – it is these nuggets that help to build a point of difference. Communicating what is special about us or what we offer is particularly pertinent in competitive situations. Standing out from the crowd is often a critical driver for success. All too often our authenticity is masked by our inability to clearly define our personal and professional proposition. In the business world entrepreneurs refer to their unique selling point, this concept is transferable to many situations we find ourselves in life – for example, being interviewed for a new job, auditioning for a role in a play or applying for a university course. Our ability to win can be reliant on us differentiating ourselves from the competition. When you find yourself in one of these situations just remind yourself that others probably want exactly what you do! So what will you do to gain the edge?
You must condition your mindset to understanding what makes you unique – it is a question that at some point in your life you will be asked – your success may depend on your answer! You need to deliver a response that is powerful, engaging and passionate. When you have a clear appreciation of your authenticity it gives you confidence to pursue your goals and accomplish your mission in life. Work out your Unique Proposition Statement by exploring:
- What is it that makes you unique?
- What are your unique talents?
- What makes you special?
- Why should others listen to you?
- What attributes do others value?
- The successes you have already
- The impact you have had on others
Summarise in 300 words your reflections on the above. By going through this extremely powerful process you will gain greater insight to your personal competitive advantage. Once defined and clear in your mind what exactly makes you different – just observe how much more success you attract!