The power of the personal brand

People buy brands and as the research tells us people also buy people – 70 % of a persons decision to buy is based on personal chemistry. You are as good as your last job or promise. Many corporates spend so much money on building their brands but at the end of the day it’s who turns up in front of the customer that represents what the organisation stands for.

I urge individuals to think about their personal brand in terms of three dimensions:

1.Functional Mastery – what you know and what you stand for. When you know your stuff people respect, trust and view you as a highly credible person – dont wing it! Do people view you as an expert in your field?

2.Social Mastery – an ability to have a sensible and added value conversation with others is an art we must all learn to get a grip of. Communicating our messages concisely and the ability to get along with others is a really important skill we must all acquire.  Are you are an effective connector and communicator?

3. Spiritual Mastery – do you deliver on your promises and do the things you will say that you will do? This is not about religion it’s about doing the right things for the right reasons and living the values of integrity, respect and caring for others. Are you aware of the impact you have on others?

Get your personal brand sorted – we live in the global village and our reputation is often all that we have to trade on – guard it with your life!


2 Responses to The power of the personal brand

  1. tjbralady says:

    This is really helpful John as I’m refocusing my business outlook across all outward facing channels. There’s still lots of work to be done, so that what we say to the outside world actually happens!

  2. Never thought of Personal Branding in those 3 dimensions, interesting point John!

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