Observation tells me that 80% of people want more from their career, life or business. However the two biggest challenges are:
- Defining what more looks like
- The will to change behaviour to achieve more
Here lies the heart of debate – most people are resistant to doing things differently with many not willing to take the necessary steps to initiate the changes – the reality is, only action delivers change. A study of 11,000 of patients in the US who had undergone major heart-by pass surgery revealed that only 11% changed their lifestyle habits to accommodate a new way of living – that means 89% carried on with business as usual even though their life was at risk.
For me Darwinian thinking applies in these instances – its about the survival of the fittest, in other words those willing to change usually enjoy long term success. Big changes do not usually happen overnight, it comes in small steps – a bit like a dimmer switch – slight turns make the light shine brighter. Embracing a mindset that welcomes small changes can have an almost profound impact on personal progression.
Lets draw some insights from Nudge Theory, an area that I don’t claim to have any deep understanding but one where its impact I know has had a profound impact on behaviour. The best example of this was seen in Schipol Airport. Toilet cleaning costs were spiraling out of total control. The problems were attributed to the mess made in the gent’s toilets, usually men rushing to catch their flight obviously late but needing to relieve themselves before departure. Unfortunately their haste led to making a mess on the floor, wall and just everywhere including their shoes. This created a massive demand for additional cleaning – costs started to rise at an unbelievable rate. By applying Nudge Theory to this situation the sanitary ware manufacturers etched what looked like a fly on the urinal – guess what 80% immediate reduction in the cleaning bill – think about it. Something so small with such a profound effect – how can you nudge yourself to getting the change that you want? What small nudges can you make to?
- Think differently
- Act differently
- Deliver you the change you want
So the starting point for any one on a mission, ambitious project or wanting to achieve a big goal is – pull the trigger of personal change, recognise that if you don’t you will at best stand still or at worst go into reverse.
Personal change is likened to the turning of an oil tanker, it takes time, and very few of us are blessed with the ability to change at the pace of a gazelle. However, if we recognise that change is constantly needed we are more likely to take action to get what we want.