The Memorable Principle is a simple creative philosophy that states we acknowledge, notice and remember things that are outstandingly different. Success invariably means that individuals and organisations must work hard to gain a foothold in environments where competition is fierce. For example, getting a job interview with a prestigious employer, breaking into a new customer, winning a place on a high performing sports team. Once we get the break we need to stay in there!
Successful people apply the Memorable Principle on levels, firstly to get the break and secondly to maintain a foothold to secure sustained success:
Getting the break – often the hardest part of the success journey is getting the opportunity. In sport you become memorable by putting in hours and hours of practice and reaching a level of fitness and skill that places you above the competition. In business it’s bringing a high degree of perceived value over and above other players. Maybe it’s an innovative brand or advertising campaign that’s carries with it the wow factor. What’s in your treasure chest of ideas that will deliver a memorable experience?
Maintaining your position when we have been accepted we must continue to use the memorable principle to build our personal reputation and indeed that of the organisation we represent. By doing this we embed ourselves in our community or market place. The simple things often make us memorable – this could be the level of service we offer or just caring about what we do. Delivering something of great value when the recipient was not expecting it can leave an impression. The knock on effect from this is the communication to others how great the experience was
Continually ask yourself how, can I be memorable – maintain a log of great ideas that you view as been really effective in capturing the imagination. What can you learn and use to your own advantage?