This post follows on from blogs I have written over the past few weeks. Mavericks are passionate, focused, determined and often a bit off the wall; they are catalysts for change in politics, business and society in general. Mavericks exhibit extremely strong views and challenge opponents with an intensity that cuts like a laser beam. They remain strong to their views never waver in the face of adversity – they live by the principle of when the going gets tough the tough get going. Embedded deep within their psyche is the need for justice, truth and change for the better. They must accomplish their mission because its means so much to them.
One of the best accounts of Maverick behaviour I have come across is that of Pedro Zaragoza Orts, the Mayor of Benidorm from 1950 to 1967. He transformed it from a quiet fishing village to a magnet for tourists, it has become one of the most popular holiday destinations in Europe and the basis of an award-winning Granada TV programme.
Zaragoza, sold the idea of economic transformation to the late dictator General Franco, one that would lead to allowing bikinis on the beaches! Even in the face of excommunication from the Pope he helped to make the place attractive to millions of foreign tourists who took package holidays to Benidorm. The resort changed forever, from a small village of 1,700 to a bustling holiday city today of 70,000. This happened because Zaragoza did not want to see his fellow citizens suffer in the challenge of economic decline. What an achievement – an individual who was in absolute service of his community.
I want to see more of this character in my beloved Manchester, because it’s lacking, ambassadors such as Sir Howard Bernstein. In my view he has done a brilliant job in changing the economic fortunes of the City. We need more of the same, individuals who are on a mission to change for the better and the greater good – not for their own personal gain or profile. Time for change in Manchester!