UKTI is encouraging more exporters, unfortunately they are missing a serious bit of the equation. Many studies over the last few years have shown how low going international is on the agenda of many small companies. Trying to find new overseas markets for many is a daunting and a scary place to be. Exporting is more than just finding an agent/distributor or partner – it’s about leadership, management, recognising there is other ways of doing business, branding , people management and cultural alignment.
UKTI delivers fantastic support but it needs to offer a more rounded service that considers getting the entrepreneurs head in gear for going overseas and the broader business implications.
Going international requires a massive investment – not just financially, but time energy and resource. For those who think it is easy, believe me it’s not! You need the right mindset, once you have it then skies the limit – going international is an extension of domestic activity but be very clear on what you are getting into…….