Businesses often start with a personal calling

It never ceases to amaze me how passionate and animated entrepreneurs become when they talk about their business and what they do. To those listening it can come across as “in your face”, however, the reality is, most founders are just so proud of what they have achieved. Business and personal time are inextricably linked, feeding each off every minute of the day.

The successful high growth entrepreneurs I have worked with often started their business because of a “calling” – this means putting something right, fixing a problem, chasing a dream of freedom, pursue a passion, wanting to make a difference or proving to others they can achieve something quite amazing.

So many entrepreneurs often forget that their business is also an asset with value. The danger is when the founders view their company solely as an asset. This creates inward focused strategies, lack of customer focus, greed, ultimately this will lead to only one place  – a disconnection with the real world and decline. My advice is when the voice of the “calling” gets overshadowed by the asset, its time for a rethink. A danger zone is just around the corner. Its about balance, of course a business must generate wealth, however it works far better and in my view becomes more profitable when its game plan is linked to a purpose.

The feeling of doing what you do because it makes a difference to others is probably one of the best you can have in your career, long may it last!

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One Response to Businesses often start with a personal calling

  1. As always John very insightful – in business as in life – a purpose makes all the difference Jenny

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