Small business owners ‘ready to give up’ (what?)

24/01/2012

This was the headline finding of a report compiled by Aviva and covered in today’s Daily Mail. It went on to read “a quarter of small business owners say the economic outlook is so bleak they would rather return to being an employee”. Given the job I do I am more than aware of the pressures and challenges entrepreneurs face, but why is the media constantly pushing out such bad news.

Negativity of this nature can condition ambitious people to hang up their boots up, we must balance all of this with celebrating the successes of many entrepreneurs who have decided not to participate in recession.

Headlines like this do nothing for the spirit or culture of enterprise. A brighter way of looking at the future is looking at the great successes of the past:

General Electric – formed by Edison when US economy faced collapse.

IBM – set up in the middle of a US economy slump

General Motors – went buying spree when the Federal Reserve was approaching melt down

Disney – took off smack bang in the middle of the Great Depression

Microsoft – founded in the middle of a phase of stagflation

CNN – started in a “double dip” recession

Apple– thrived just after the dot-com bubble burst!

These are the messages we should be putting out into the market. One of the key ingredients for business success is the mental toughness of the entrepreneurial team – please can we stop with the doom and gloom – we all know things are tough, stop pushing it in our face. To quote Jim Collins (again) great leaders face the brutal facts but they maintain absolute faith and belief in what they set out to achieve.

Well I am sure Aviva did the research with all best intentions, but this is  my advice to those thinking of packing in:

1. Remember the very reason why you set up on your own

2. Get involved with a network/group and speak to other business owners, ask them for their advice

3. Find a mentor – someone to lean on

4. STOP – take a day off and try to rise above your business situation

5. Surround yourself with positive people

6. Stop listening to enterprising assassins

7. Be aware of negative thinking and reframe with positive thoughts

Challenges are all part of the business growth journey, many of us would be lost without the pain. More success and good news stories PLEASE.


Global Brands – Did they take part in recession?

30/11/2011

The Autumn statement provided depressing news for many households and entrepreneurs trying to build a future. Running a business is hard enough without listening to Euro crisis problems, poor growth forecasts and a recovery in the dim and distant future. The resultant effect of the Chancellors statement for many will be – baton down the hatches and reduce investment in people development and new ideas. This becomes a self fulling prophecy and usually you get what you think about.

There are always different ways to view the world, we can be a builder or destroyer of our own future. Well my advice is life is too short for two years of life to evaporate, i.e sitting there and waiting for economic recovery to happen, we should embrace a mindset of not taking part in the recession. Scarcity is the mother of innovation and history tells us that some of the most successful brands on the planet started or thrived during recessionary times here are just a few examples:

General Electric – Not only did Thomas Edison set this Company up in the middle of a recession it thrived when the US economy faced collapse.

IBM – Set up in the middle of a US economy slump

General Motors – set up during the US financial crash of 1908 and went on a buying spree when the Federal Reserve was approaching melt down

Disney – really started to take off smack bang in the middle of the Great Depression

Burger King – started just after the Korean war, its founders philosophy being people still need to eat

Microsoft – Started by Bill Gates and Paul Allen in 1975 when the United States was mired in stagflation -the combination of rising unemployment and inflation combined with stagnant GDP

CNN – Started when the Federal Reserve made the decision to aggressively raise interest rates to curb inflation, it caused a “double dip” recession

Apple– Apple got its start in 1975, during another downturn and thrived just after the dot-com bubble burst!

So the message is…Its not all bad news, it’s about having a vision and mindset to create something special and different. Whilst we must avoid putting our head in the sand and thinking all is OK, we must find a balance – place one foot firmly on the accelerator and have the other hovering over the brake!