Growing a business involves continuously making decisions about staff, customers, finance, suppliers, recruitment…the list is never ending. In the early days of growth, the founders have to be all things to the business; the necessity to think quickly and act fast becomes a hard-wired behavior, one that is very hard to shake off.
Start up businesses are characterised by their founders putting in long shifts – working on the tools during the day and ensuring the admin and paperwork is in order at night. Very little time to think about the strategic growth and direction, the ‘doing’ becomes an all-encompassing characteristic of being self employed. Working ‘in the business’ rather than ‘on the business’ becomes the norm. Here lies the dilemma for the ambitious individual who wants to take their business to the next level – how do I find time to think?
My experience shows that those entrepreneurs who make time to get rid of the interference of the day to day and tune into what really matters are the ones who make better decisions and ultimately build better businesses. The challenge is not feeling guilty about taking time to:
- Step back and think things through
- Consult with a mentor or adviser to work through a particular challenge
- Recharge the brains battery
- Operate at arms length from the business for a short while (energy management)
More often than not entrepreneurs are guilt-ridden if they take any time to pause for thought. That compelling feeling to be first in and last out of the office leaves a massive void in the need for strategic clarity. Neither time nor energy management benefit from such an approach to growing a business. The years of needing to be hands on creates the illusion of being productive and the macho image of the 24/7 life makes us feel good – this firefighting approach to the daily grind often delivers no strategic added value whatsoever.
As your company gets bigger so does the complexity of the decision-making. You cant run a growing business with the exact same mindset of that of a start up. Whilst the need to be innovative and nimble should never leave the culture of a business, escape time becomes the critical success factor for high quality decision-making. A winning business needs the leaders to get the right mix of thinking and doing. Escape time (whatever that means to you) becomes such an important part of the entrepreneur’s personal growth. Without it you become a busy fool – don’t be surprised if you can’t see the wood for the trees. Breakthroughs and inspired new ideas only come during periods of calm, and calm only happens during times of escape.