Collaboration is key to competitive advantage

13/07/2012

How times have changed in the past ten years. Companies I would have viewed as major competitors at the turn of 2000 have now become close allies – we are sharing knowledge, IP, business ideas and revenue streams. It strikes me that collaboration is very much embedded within the mindset of the forward thinking organisations I meet on a day-to-day basis. Those that hold their cards too close to their chest will almost certainly miss out on new business and product opportunities. Collaboration can present itself in many formats:

  • Businesses with complementary skills coming together to bid for large contracts – one where the mix of expertise and geographical coverage offers massive benefits to a customer. This can be achieved as a consortium or through what is commonly referred to as a special purpose vehicle (SPV)
  • Companies fusing complimentary products and services to create a new offering – WP did this several years ago, we took creative expertise of a University and combined it with coaching techniques to create the highly successful Winning Pitch TV (WPtv) – a great example of HE working with a SME
  • Euro Garages one of the North’s most successful companies brought together petrol stations with Starbucks and Subway franchises to build a new experience in filling the tank.
  • We see it everyday on the motorways with Starbucks, M & S and other high street chains teaming up with service operators to create a new service station break – this used to be a joke in terms of food quality, now, very different
  • Large pharma companies engaging with smaller niche R & D operators. A much nimbler and cost effective route for multi nationals to build their innovation pipeline

Fundamental to collaboration is a win- win attitude, there has to be a common goal, a shared vision, a sense of trust and purpose, fair commercial gain for both parties. Working as I do everyday with high growth companies, its very clear that those entrepreneurs who think partnership are opening themselves up to so many new possibilities.  Stay awake, think about who you can collaborate with, the only warning is, be sure why you are doing it and what’s in it for both of you!

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There are good things happening!

15/06/2012

The constant doom and gloom we hear through the media really is not very helpful to the entrepreneur out there trying to build a life from him/herself and family. The reality is for many of us, the Euro crisis and all that other stuff going on does not have a direct impact on the success of our company. You can’t change what going on in world markets, so don’t get drawn into it, focus on the things you can effect.

Live in your own “micro climate” – staff, market, customers, new products, think differently, experiment with new ideas, discover new partnerships, think collaborate!

There are good things going on and despite what the media says there is help for SME’s, the new BIS service – GrowthAccelerator (www.growthaccelerator.com) is a great example of a fantastic service that will help entrepreneurs to build a better future – help for planning and strategy, innovation and getting yourself ready for investment…….

There are good things going on and smart people are doing great things – please can we celebrate a bit more!


High Growth Foundation – A trip to Silicon Valley

18/05/2012

What delegates found in Silicon Valley was the theme of last night’s High Growth Foundation event – you could actually feel the entrepreneurial spark in the air at Manchester Airport’s Concorde Suite. I don’t think attendees actually realised that Concorde was going to be in the room – over 150 delegates sat under the fuselage and listened to what was a set of fantastic contributors. As always our resident compare Michael Taylor did a great job unlocking interesting stories from the massively enthusiastic Gareth Burton, fun loving Jim Clarke, and the practical go getting Janet Green. (On the side lines Liz Weston, a Winning Pitch friend and Foundation supporter was busily tweeting).

The setting for this event was symbolic of what the Foundation is all about. Our purpose is to support entrepreneurs who have the desire and ambition to move their business forward at supersonic speed but doing it within a framework of disciplined management and focus on key business processes.  Encouraging companies to deliver sustainable growth over a long period of time is what we are about. The session I feel was an effective antidote and reminder of not to take part in the doom and gloom thinking we have seen over the past months.

The event brought together almost one year of social media activity and events whose messages focused on thinking globally and thinking big, a state of mind that is finely tuned into “going for growth”.

One of the most effective ways entrepreneurs learn is by experience sharing:

Viewing what great looks like – strategy, raising finance, sales marketing

Speaking to other entrepreneurs – what went right what went wrong

Studying biographies of success – personal and business journies

Well in March this year 18 entrepreneurs did experience sharing in a big way. They went to Silicon Valley to observe how some of the most successful brands on the planet go about their business.

More to follow on insights from the West Coast!

Our guest speaker Scott Fletcher went down a storm – his messages focused on conditioning yourself to develop a positive mindset, create a great culture and look after staff.   He’s is a living example of an entrepreneur who has embraced the big thinking mindset.  As Chairman of the ANS Group, he has off the scale ambition and grown one of the Region’s finest businesses – one that has rapidly transformed itself from gazelle to gorilla.

Really chuffed great that Pannone supported this event, especially Lisa Conmy their very own passionate ambassador for the entrepreneurial agenda.


What’s your position? A lesson for gazelles

01/04/2012

I read a great article this week, passed on to me by my mate Julian Grice (he’s a top lad when it comes to branding and marketing, probably the best I have come across) – it was all about positioning and game changing strategies for high growth companies. There were four fantastic examples of companies that repositioned their brands with dramatic effect:

1. Apple….from geeky nerds to a cool brand probably the biggest on the planet

2. Domino’s…..moved from selling pizzas to focusing on service and delivery excellence

3. Red Bull….repositioned the drink from one for exhausted lorry drivers to life style marketing for “go getters” 

4. Netjets….from selling private jets to adopting the time share model (the results speak for themselves)

This is a lesson for all gazelle businesses…..a tweak in what you do, for a new segment can have a massive impact. Here’s to the start of a high growth week!


Businesses with soul and purpose

21/02/2012

I spoke at the Business Conference for Childcare Providers this morning – it was a fantastic group. The audience comprised a mix of private sector, social enterprise and volunteer groups. One thing that struck me was the passion and enthusiasm and giving nature of the people who turned up. They were individuals with a passion for what they do – a soul and purpose which focused on looking after children.

The theme was leadership in a changing economic environment, my messages revolved around the 10 principles of getting it right:

  1. Changing times need a change of mindset
  2. Create the right mental imprints with stakeholders and staff
  3. Be future focused
  4. Performance measurement & monitoring is vital
  5. Build a great team
  6. Put a credo in place
  7. Live in the “customers” world
  8. Gain the edge through innovation & creativity
  9. Great leaders have a mentor
  10. Practice the 4C’s (Condition, Coach, Communicate, Conform)

It confirmed my belief that businesses with a higher purpose have a greater chance of success. Many of us are searching for meaning in life and a sense of belonging. When we translate this quest into a commercial idea and balance it with good business practice then the results are amazing. Moreover, a business with a cause deals with the harder times much easier than those that don’t. Its so easy to pack up when things get tough – I feel that those companies with a soul and purpose have a greater chance of success!

 


Success Factor For High Growth Entrepreneurs

12/02/2012

Success Factor is my second book and it has not been given the attention it deserved over the last 12 months, the main reason being the focus on several major tenders. I am now back onto it, with bags of momentum.

I am a great believer that successful high growth entrepreneurs embrace the right mindset for success, here is the summary:

The ten steps to a winning mindset involve:

1.   Define your personal intentions and align them to the things you love doing. With this sense of purpose and clarity you can then begin the journey to achieving what you desire from your life, business or profession. Remember alignment must be achieved between personal and professional intentions – they cannot work in isolation.

2.   Prepare yourself for the journey by creating the right mental conditions. Resilience and mental toughness are directly related to your sense of purpose. If you give up after the first hurdle then your purpose is not strong enough! It wont be easy! Be careful about what you think about! That’s what you will get.

3.   Personal responsibility for your actions means that you will make choices and not sacrifices. Belief in yourself is a key part of the way to think – if you don’t believe in yourself then no one will! When things go wrong don’t fall to victim mentality as this gives rise to a whole series of self defeating internal discussions – become the master of your own destiny.

4.   Taking action must quickly follow all the thinking. Success is down to 20% thinking and 80% doing. Strategies emerge when we take action – strategy comes alive in the execution – it is this action that creates serendipity – people will often talk about getting lucky! Success Factor believes that luck is the product of intense activity and personal clarity!  We then start to walk the path of our destiny.

5.   Embrace the spirit of cooperation and working with a team ethos. Going it alone can be a tiresome and difficult journey. Caring and working with others can be the catalyst for us reaching our destination. Finding those who can support our shortcomings and plug the gap in our performance, can make things happen smoother and quicker.

6.   Learning to lead ourselves before we lead others is vital. Once self-leadership has been mastered the leadership of other can commence. This means we must foster an environment that create the conditions for success to flourish, we coach those we are supporting, we communicate with impact and we ensure those under our leadership conform to the rules.

7.   Playing by the rules is an essential part of long-term sustainable success – we must observe the value of humility and operating by a set of values that show caring for others and our environment. Practicing the philosophy of giving before we receive warm the hearts of others and is visible representation of the fact that we live a life of integrity – our reputation is often all we have to trade.

8.   Engaging with others and building win – win relationships is a vital step to success. By embracing a mindset that life is truly a pitch we begin to recognise that competition means that we have to sell to get what we want – this could be our skill and expertise, qualifications, talents or products and services. By active listening and marrying carefully our proposition to what others want – we start to build relationships

9.   A creative mindset helps us to truly stand out from the crowd. Creative capital is often viewed as the ultimate source of competitive advantage because it unlocks our imagination – drives innovative thought and delivers remarkable differentiated results. Keeping a fresh mind and outlook enables us to remain ahead of the game and become memorable to those we need to influence.

10.   Going the extra mile by doing things others wont do will get you remembered. Life has become extremely competitive which means there are far more applicants than jobs, more suppliers than contracts, less places on popular courses.  The only way to get the edge is by digging deep and going one step further than others.


Small business owners ‘ready to give up’ (what?)

24/01/2012

This was the headline finding of a report compiled by Aviva and covered in today’s Daily Mail. It went on to read “a quarter of small business owners say the economic outlook is so bleak they would rather return to being an employee”. Given the job I do I am more than aware of the pressures and challenges entrepreneurs face, but why is the media constantly pushing out such bad news.

Negativity of this nature can condition ambitious people to hang up their boots up, we must balance all of this with celebrating the successes of many entrepreneurs who have decided not to participate in recession.

Headlines like this do nothing for the spirit or culture of enterprise. A brighter way of looking at the future is looking at the great successes of the past:

General Electric – formed by Edison when US economy faced collapse.

IBM – set up in the middle of a US economy slump

General Motors – went buying spree when the Federal Reserve was approaching melt down

Disney – took off smack bang in the middle of the Great Depression

Microsoft – founded in the middle of a phase of stagflation

CNN – started in a “double dip” recession

Apple– thrived just after the dot-com bubble burst!

These are the messages we should be putting out into the market. One of the key ingredients for business success is the mental toughness of the entrepreneurial team – please can we stop with the doom and gloom – we all know things are tough, stop pushing it in our face. To quote Jim Collins (again) great leaders face the brutal facts but they maintain absolute faith and belief in what they set out to achieve.

Well I am sure Aviva did the research with all best intentions, but this is  my advice to those thinking of packing in:

1. Remember the very reason why you set up on your own

2. Get involved with a network/group and speak to other business owners, ask them for their advice

3. Find a mentor – someone to lean on

4. STOP – take a day off and try to rise above your business situation

5. Surround yourself with positive people

6. Stop listening to enterprising assassins

7. Be aware of negative thinking and reframe with positive thoughts

Challenges are all part of the business growth journey, many of us would be lost without the pain. More success and good news stories PLEASE.