The power of your personal brand

27/08/2015

It is not uncommon for people to choose or buy their favourite branded goods and items. This is because we have an affinity with them both emotionally and functionally. This is a concept you must apply to yourself – personal brand. An ability to strike a good relationship is dependant upon the personal chemistry we develop with others. Successful people have a powerful ability to connect with others through their personality and personal power.

Start to cultivate your personal brand as the success of future relationships. Partnerships and connections will largely hinge on how others view and perceive you. You can think of your personal brand on three levels:

Functional mastery – the expertise you bring and what you are good at. This element of your personal brand should articulate that you are accomplished at your vocation, trade or profession. Others will trust your judgement when you know what you are talking about.

Social Mastery – this is the ability to communicate effectively with others and develop meaningful dialogue. The social dimension also extends to our personal networks with which we associate. Credible, honourable and professional people tend to maintain ethical and similarly professional company – all too often we can be judge by the alliances we have – so be careful.

Spiritual Mastery – this relates to the how you conduct yourself, personal beliefs and values we maintain. Strong personal brands deliver on their promises, they are extremely ethical and transparent in how they conduct themselves and their life.

Think about your own personal brand and how you are perceived. Do the best job you can, develop an ability to engage with your community effectively and be a great communicator. Also be clear on what you stand for and don’t deviate from a strong ethical position. By doing this, you will build a strong personal brand – one that others will want to associate with.

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Businesses often start with a personal calling

19/08/2014

It never ceases to amaze me how passionate and animated entrepreneurs become when they talk about their business and what they do. To those listening it can come across as “in your face”, however, the reality is, most founders are just so proud of what they have achieved. Business and personal time are inextricably linked, feeding each off every minute of the day.

The successful high growth entrepreneurs I have worked with often started their business because of a “calling” – this means putting something right, fixing a problem, chasing a dream of freedom, pursue a passion, wanting to make a difference or proving to others they can achieve something quite amazing.

So many entrepreneurs often forget that their business is also an asset with value. The danger is when the founders view their company solely as an asset. This creates inward focused strategies, lack of customer focus, greed, ultimately this will lead to only one place  – a disconnection with the real world and decline. My advice is when the voice of the “calling” gets overshadowed by the asset, its time for a rethink. A danger zone is just around the corner. Its about balance, of course a business must generate wealth, however it works far better and in my view becomes more profitable when its game plan is linked to a purpose.

The feeling of doing what you do because it makes a difference to others is probably one of the best you can have in your career, long may it last!


Freshness of thought drives great ideas

03/04/2014

The term “thinking outside the box” is a constant irritation for me. Easy to say, hard to do – how do you do it? Get to the route cause!

Don’t fall into the trap of routine. Repetitive behaviours will deliver a mindset that lacks vision, imagination and creative spirit. When we do the same things day-in day-out we establish a routine, this state of mind both inhibits and prohibits new possibilities. We find that the same old problems surface and bizarrely we think that by doing the same thing over and over again the results will be different. We must be aware of our habits as they become hard wired into our daily schedule. The manifestation of routine is that we experience a sense of monotony, feeling of being stuck in a rut, poor self-confidence, low energy levels and loss of purpose and direction.

Everyone experiences these feelings at some point, however we can take some simple steps to rewire our thinking. Emphasis must be placed on constantly searching for stimulus – things that will disrupt habitual behaviour, strengthen our creative muscles and deliver a freshness of thought;

Alternative perspectives – constantly look at your challenges from different angles – ask yourself “how would your role model address the issue?”

Remove yourself – from the daily routine and spend one day a month do something completely different.

Connect with nature – spend time in the open air and appreciate the wonder of the countryside. Combine this with regular exercise, it provides a boost to our energy levels. It also helps us to value our existence.

Don’t Think – don’t pre judge the outcome of any situation. Just observe and detach yourself from comment. By not thinking you clear your mind.

Take a look – observe what your peers do and share experiences with them. Wherever possible engage with people from other cultures, religions and regions of the world.

Five simple practices will act the fuel for fresh thinking. Doing away with routine is a liberating experience. It energises us, and keeps us motivated to perform at high levels.


What is your personal brand?

05/02/2014

It is not uncommon for people to chose or buy their favourite branded goods and items, this is because we have an affinity with them both emotionally and functionally. This concept you must apply to yourself – personal brand. An ability to strike a good relationship is highly dependant upon the personal chemistry we develop with others. Successful people have a powerful ability to connect with others through their personality and personal power.

Start to cultivate your personal brand as the success of future relationships, partnerships and connections will largely hinge on how others view and perceive you. You can think of your personal brand on three levels:

Functional Mastery – the expertise you bring and what you are good at. This element of the personal brand should articulate that you are accomplished at your vocation, trade or profession. Others to trust your judgement when you know what you are talking about 

Social Mastery – this is the ability to communicate effectively with others and develop meaningful dialogue. The social dimension also extends to our personal networks with which we associate. Credible, honourable and professional people tend to maintain ethical and similarly professional company – all too often we can be judge by the alliances we have – so be careful

Spiritual Mastery – this relates to the how you conduct yourself, personal beliefs and values we maintain. Strong personal brands deliver on their promises, they are extremely ethical and transparent in how they conduct themselves and their life.

Think about your own personal brand and how you are perceived. Do the best job you can, develop an ability to engage with your community effectively and be a great communicator. Also be clear on what you stand for and don’t deviate from a strong ethical position. By doing this you will build a strong personal brand – one that others will want to associate with.


Faith is important for entrepreneurs

26/06/2012

The life of an entrepreneur is full of ups and downs. The high’s are fantastic and the feeling of jubilation when you move closer to your intentions provides a clear sense of accomplishment – it delivers the impetus to keep pushing on. It’s a great place to be because motivation and energy helps to build an important ingredient for success – momentum.

However, we all know, building a business can likened to a roller coaster ride, the journey very rarely proceeds along a smooth path. Obstacles are just part of the game, these force us to create diversions and look for alternative ways of getting to our destination.

Constantly being forced to deal with the need to explore alternative roads to the end point can have a wearing effect on  mindset. The danger is when it stimulates negative self talk – what’s the point in doing this? Is it really worth it?  Many entrepreneurs will have at some point internally deliberated these issues. Only you can answer these questions, only you can decide whether to keep going or not.

The power of autosuggestion brought to us many years ago is a vital antidote. Autosuggestion is a psychological technique  developed by  Emile Coue in the late 19th century. It’s an important tool in conditioning our mind to achieve our goals. It can be as destructive and constructive. At the heart of autosuggestion lies conditioning ourselves, through our senses to achieve what we want.

Through observational research, I have come up with other practical tools to help at critical points where emotional support is vital for the entrepreneur. The reality is, it can be easier to give up than to carry on – winners in all walks of life dig deep, maintain focus and continue with their mission, they accept setbacks are just part of the game.  The old adage when the going gets tough the tough get going is one you should reflect on when these feelings kick in.

Mental toughness differentiates winners from losers, your sense of purpose ebbs away when you listen to negative self talk, phrases such as why am I doing this? are symptomatic of the condition, in turn it weakens the endurance of the mind thereby resulting in I give up. Successful people have an insatiable desire and internalised motivation to succeed – you have really got to want it!

Having faith in what your are trying to achieve is a vital ingredient for success. If you dont believe then dont expect others to. It’s important to condition your mind to becoming resilient. Without faith and mental toughness the reality is, winning becomes more difficult. When things are not going your way, embrace the principles of R.A.F

Rewind – and go back to your vision, picture success and hold this image in your mind. Quiet contemplation is vital to aiding this process. This activity will move you out of the negative state and refresh your mind then get you back “on purpose”

Accept – that things will not always go your way. Avoid long drawn out dissections of why things turned out the way they did. Coming runner up is sometimes a wake up call for us. Accept the position and move on otherwise negative self talk will hinder progression.

Have Faith in yourself and your ability to achieve what you want out of your business. When you develop faith, bouncing back when things go wrong is far easier. By having faith you convince your mind that anything is possible

Practice, practice and practice this philosophy and see your success improve dramatically.

 


High Performers Need To Have Confidence

09/08/2011

Confidence is a key element to high performance and going the extra mile. When you have confidence you feel that you can take on the world – but be careful that this confidence does not come across as arrogance – always underpin outward facing high energy with humility.

Confidence can be viewed in context of three dimensions – inner self, external you and your profession or vocation:

Inner confidence – your game plan for life should be clear and you are comfortable with the direction in which you are heading. By setting personal intentions and putting energy into moving towards them you achieve a clear sense of purpose, it makes getting out of bed a pleasure. When you have a real meaning to what you do, you feel energised and motivated to get on with things

Outer confidence – physical well-being and feeling comfortable with our appearance does away with any inhibitions that we may have about ourself. If you feel over weight, unfit then this can have a negative impact on confidence. Take time for regular exercise, this is both mentally and physically stimulating.

Professional confidence – being the master of your trade, career, vocation or profession makes you confident when interacting with others. When you know your stuff and you are well prepared with your knowledge and expertise you do away with nerves associated with lack of understanding.

Communication with others whether that be one to one or to a group becomes easier when we can tick each of the confidence boxes. When any element is out of sync we end up with an uncomfortable feeling that manifests itself into lack of confidence. When these three areas are aligned we become comfortable with who we are and we reach a state of being confident in our own skin. We connect more effectively with others and take on new challenges far more easily.


Smart Operator – High Growth Individuals

19/07/2011

Recent economic challenges have placed serious pressure on people to think very differently. Business as usual is not an option, its time for something completely different. Cuts in public and private sector budgets have taken their toll – redundancies, lost revenue, projects going on hold…the story goes on. So what’s the answer? Manage decline and depression or look for the opportunities. As one delegate at an event I spoke at the other week put it….”recession, I have decided not to participate”. A very refreshing approach and outlook, the very opposite to the doom and gloom the media encourages us to embrace.

The answer is to practice and develop the Smart Operator Mindset – this ultimately leads to the creation of the high growth individual. We should draw parallels from the world of enterprise and create our own personal business plan, one that maps out a destination with the prioritized tasks to get us there. Here are some pointers for the Smart Operator Mindset:

1. Smart Proposition – define your unique talents, what you love doing, what you want, what gets out of bed. Aligning a future to a basic purpose really does help to accelerate the way forward.

2. Smart Vision – write down your personal intentions for 6 months, 1 year, and 2-years. Base this on your Smart Proposition. Include earnings and other components that make up the life you want

3. Smart Plan – remember a vision without tactics is hallucination. List the things you need to do and get on with it. The right path will emerge when activity is initiated.  Avoid procrastination. Set yourself KPI’s to check whether you are on track.

4. Smart Brand – you are selling yourself, so work out what mental imprints you want to leave on those you meet. Be memorable, deliver on your promises and become the master of your trade. This is what you will become known for.

5. Smart Collaborator – work out who you need to engage and team up with. Alliances and partnerships are a critical part of the Smart Operators DNA.

6. Smart Communicator – master the art of getting messages across, think win-win and live in the world of your audience. Clarity and concise messages that considers both your needs and those of others lead to positive relationships that go somewhere.

7. Smart Connector – work out a plan for finding, reaching and locking into to those individuals and organisations that are important to your personal progression. The connectors and influencers could include suppliers, banks, associates, partners, customers, other departments.

Practice makes perfect, another cliché that I hate, but its true. As Malcolm Gladwell said it takes 10,000 hours to become successful, so that means blood, sweat and tears, I still don’t think there are any short cuts to getting want you want. A combination of being really good at what you love doing, combined with taking ownership of your life fused with determination and persistence help pave the way forward. The Smart Operator Mindset is a framework for you to hang your thinking on.