Accessing Your Creative Mindset

25/11/2015

Connecting more regularly and effectively with your Creative Mindset will increase your chances of driving innovation into your organisation. By accessing this zone, you solve problems more effectively, difficult situations in business are approached objectively and options on how to progress a new project become considered and well thought through. Admission to this heightened state of awareness is only possible when we do away with pride, black and white thinking, and dominant beliefs that distort a forward thinking mindset. Such interference results from deep-rooted prejudices, however, when we quieten the mind we tune into our inner voice, this produces clarity of thinking that delivers inspired focus and guidance. We enter the Creative Mindset through absolute silence and stillness – creating a successful business means working ‘on it’ and not ‘in it’, this means time is needed to escape the noise that comes with the day-to-day grind.

Successful business people in my experience allocate a significant proportion of their time to uninterrupted thought. Whilst hustle and bustle is familiar territory for ambitious people, so is solitude. It helps to work out solutions to the challenges and opportunities growth presents. By making time for silent reflection we hear much louder our inner voice. You will be surprised how effective it is in navigating your actions in the right direction.

The flashes of inspiration and fantastic ideas that we enjoy from time to time come from a completely relaxed state of mind, they don’t present themselves when we are anxious or stressed. Often the harder we try the further what we want to achieve moves away. This noise resulting from unhealthy states of mind totally dampen the voice of reason that lies deep within us.

Don’t use the excuse that you don’t have time for silent contemplation, let go of being too busy and allow your Creative Mindset to speak. Here are some simple steps:

  • Write down the challenge, opportunity or issue you need to resolve – be precise and specific
  • Repeat three times what you need answers to
  • Find your place of sanctuary – no telephone, radio or noise of any kind
  • Use the slow breathing to meditate on the challenge
  • Do this for 15 minutes and at the end of the session – write down any ideas

The answer will come to you at the right moment. Practice is vital, you must be consistent and you must commit to this activity. No one is too busy to find 10-15 minutes a day. It is these moments of planning that will deliver a lifetime of freedom.

 

For more advice around success mindset for business growth, visit Winning Pitch, Business Challenges page

 

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Having the edge will drive growth

07/02/2012

The school of thought that assumes all high growth businesses are technology based is wrong. Fast-moving companies display an edge that connects with their customer’s world, one filled with imagination, inspiration and fresh thinking. Their founders and teams have an inherent ability to spot a niche, an unfulfilled need or problem demanding a solution.

Gazelle performance can be achieved by repackaging a traditional idea. The fusion of a diverse range of business models to produce a whole new experience is a skill high growth entrepreneurs have perfected.

Focusing on activities that don’t necessarily bring in revenue can also attain the edge. However, they do position the organisation head and shoulders above the rest. In other words they produce a wow factor. Leading experts in creativity would claim that 95% of a company’s point of difference is achieved by as little as 5% of what it does.

High growth businesses excite their customers by displaying their edge with passion and clarity. Companies must avoid falling into becoming a“me too” market player – this drives down margins, the cheapest wins, a sort of spiral descent very difficult to recover from.

So how do you find the edge? It starts with the mindset of the leader – old world tells us to think outside the box. My recommendation is to get rid of the box because it does not exist – eliminate limiting beliefs, self-imposed boundaries and negative influences that restrict your ability to think. Find a coach or a mentor who will help you fill the pipeline with new possibilities. Find your 5%!