The power of your personal brand

27/08/2015

It is not uncommon for people to choose or buy their favourite branded goods and items. This is because we have an affinity with them both emotionally and functionally. This is a concept you must apply to yourself – personal brand. An ability to strike a good relationship is dependant upon the personal chemistry we develop with others. Successful people have a powerful ability to connect with others through their personality and personal power.

Start to cultivate your personal brand as the success of future relationships. Partnerships and connections will largely hinge on how others view and perceive you. You can think of your personal brand on three levels:

Functional mastery – the expertise you bring and what you are good at. This element of your personal brand should articulate that you are accomplished at your vocation, trade or profession. Others will trust your judgement when you know what you are talking about.

Social Mastery – this is the ability to communicate effectively with others and develop meaningful dialogue. The social dimension also extends to our personal networks with which we associate. Credible, honourable and professional people tend to maintain ethical and similarly professional company – all too often we can be judge by the alliances we have – so be careful.

Spiritual Mastery – this relates to the how you conduct yourself, personal beliefs and values we maintain. Strong personal brands deliver on their promises, they are extremely ethical and transparent in how they conduct themselves and their life.

Think about your own personal brand and how you are perceived. Do the best job you can, develop an ability to engage with your community effectively and be a great communicator. Also be clear on what you stand for and don’t deviate from a strong ethical position. By doing this, you will build a strong personal brand – one that others will want to associate with.

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What is your personal brand?

05/02/2014

It is not uncommon for people to chose or buy their favourite branded goods and items, this is because we have an affinity with them both emotionally and functionally. This concept you must apply to yourself – personal brand. An ability to strike a good relationship is highly dependant upon the personal chemistry we develop with others. Successful people have a powerful ability to connect with others through their personality and personal power.

Start to cultivate your personal brand as the success of future relationships, partnerships and connections will largely hinge on how others view and perceive you. You can think of your personal brand on three levels:

Functional Mastery – the expertise you bring and what you are good at. This element of the personal brand should articulate that you are accomplished at your vocation, trade or profession. Others to trust your judgement when you know what you are talking about 

Social Mastery – this is the ability to communicate effectively with others and develop meaningful dialogue. The social dimension also extends to our personal networks with which we associate. Credible, honourable and professional people tend to maintain ethical and similarly professional company – all too often we can be judge by the alliances we have – so be careful

Spiritual Mastery – this relates to the how you conduct yourself, personal beliefs and values we maintain. Strong personal brands deliver on their promises, they are extremely ethical and transparent in how they conduct themselves and their life.

Think about your own personal brand and how you are perceived. Do the best job you can, develop an ability to engage with your community effectively and be a great communicator. Also be clear on what you stand for and don’t deviate from a strong ethical position. By doing this you will build a strong personal brand – one that others will want to associate with.


How did we win such a big project?

20/10/2010

I have been asked so many times how we won a £10M project when our turnover was a fraction of the size of the contract we secured. Against international competition we won the largest European programme supporting 1,800 ambitious SMEs in the North of England. The nature of the contract was to assist entrepreneurs release their full potential for growth. The process of winning such an important piece of work involved us applying a formula for great selling one that has now been embraced by a number of financial and professional service companies.

Breakthrough selling is significantly enhanced when a company has a clearly differentiated offering – one that stands out from the crowd. This is the starting point, however on its own it’s not enough – sales supremacy is achieved when an organization can exhibit three core pillars, these include:

Functional Mastery – an intimate understanding of the market place, customer needs and how the products and services offered can solve problems.

Customer connectivity – an effective process for finding, reaching, winning and keeping customers

Momentum – fire in the belly and the desire to succeed at and individual and team level

Delivering great selling is based on FM x CC x M – score zero in anyone of these and the result is no new orders. Excel in each one and transformation soon follows!