I am constantly being asked – what are the ingredients of a great SME coach? There are some very common characteristics that comprise of:
- Business expertise
- Market knowledge
- Functional expertise – finance
- Marketing strategy etc.
These are all very relevant but in my experience there is far more to coaching and mentoring that sits outside just business and management expertise. I have coached literally hundreds of business people over the years as well as running my own businesses – what this experience tells me is that there are human beings with emotions and fears that sit behind the business plan and very often, the façade of success.
Growing a business is a lonely place to be, in many instances the founder and the team have hidden anxieties that relate to mundane yet crucial components to an individuals overall well being. The pressures that come with, for example, personal guarantees required by the bank, small pension pot, lack of savings, big mortgage……many of these lay dormant in the business persons mind because running the business is all consuming and nothing else matters.
For many entrepreneurs achieving a sense of freedom is the very reason they set up and often this freedom ends up feeling like a prison sentence. The old cliché, working on the business rather than in the business is so true – this is what great coaches do. They help businessmen and women take a helicopter view of their organisation and look at the big picture.
Great coaches in my view are a fusion of business expert and Samaritan. They are able to address personal and emotional anxieties as well as the business ones. They have an ability to connect with these issues in a highly practical way. The starting point for any coach is to understand the individual – what makes them tick, what keeps them awake at night, intentions and aspirations. Once this is worked out then the business becomes the engine to fulfill the entrepreneur’s needs and goals. All too often the business runs the individual – best coaches turn this round, sort of a Samaritan.