Connecting more regularly and effectively with your Creative Mindset will increase your chances of driving innovation into your organisation. By accessing this zone, you solve problems more effectively, difficult situations in business are approached objectively and options on how to progress a new project become considered and well thought through. Admission to this heightened state of awareness is only possible when we do away with pride, black and white thinking, and dominant beliefs that distort a forward thinking mindset. Such interference results from deep-rooted prejudices, however, when we quieten the mind we tune into our inner voice, this produces clarity of thinking that delivers inspired focus and guidance. We enter the Creative Mindset through absolute silence and stillness – creating a successful business means working ‘on it’ and not ‘in it’, this means time is needed to escape the noise that comes with the day-to-day grind.
Successful business people in my experience allocate a significant proportion of their time to uninterrupted thought. Whilst hustle and bustle is familiar territory for ambitious people, so is solitude. It helps to work out solutions to the challenges and opportunities growth presents. By making time for silent reflection we hear much louder our inner voice. You will be surprised how effective it is in navigating your actions in the right direction.
The flashes of inspiration and fantastic ideas that we enjoy from time to time come from a completely relaxed state of mind, they don’t present themselves when we are anxious or stressed. Often the harder we try the further what we want to achieve moves away. This noise resulting from unhealthy states of mind totally dampen the voice of reason that lies deep within us.
Don’t use the excuse that you don’t have time for silent contemplation, let go of being too busy and allow your Creative Mindset to speak. Here are some simple steps:
- Write down the challenge, opportunity or issue you need to resolve – be precise and specific
- Repeat three times what you need answers to
- Find your place of sanctuary – no telephone, radio or noise of any kind
- Use the slow breathing to meditate on the challenge
- Do this for 15 minutes and at the end of the session – write down any ideas
The answer will come to you at the right moment. Practice is vital, you must be consistent and you must commit to this activity. No one is too busy to find 10-15 minutes a day. It is these moments of planning that will deliver a lifetime of freedom.
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The school of thought that assumes all high growth businesses are technology based is wrong. Fast-moving companies display an edge that connects with their customer’s world, one filled with imagination, inspiration and fresh thinking. Their founders and teams have an inherent ability to spot a niche, an unfulfilled need or problem demanding a solution.
Gazelle performance can be achieved by repackaging a traditional idea. The fusion of a diverse range of business models to produce a whole new experience is a skill high growth entrepreneurs have perfected.
Focusing on activities that don’t necessarily bring in revenue can also attain the edge. However, they do position the organisation head and shoulders above the rest. In other words they produce a wow factor. Leading experts in creativity would claim that 95% of a company’s point of difference is achieved by as little as 5% of what it does.
High growth businesses excite their customers by displaying their edge with passion and clarity. Companies must avoid falling into becoming a “me too” market player – this drives down margins, the cheapest wins, a sort of spiral descent very difficult to recover from.
So how do you find the edge? It starts with the mindset of the leader – old world tells us to think outside the box. My recommendation is to get rid of the box because it does not exist – eliminate limiting beliefs, self-imposed boundaries and negative influences that restrict your ability to think. Find a coach or a mentor who will help you fill the pipeline with new possibilities. Find your 5%!
The term “thinking outside the box” is a constant irritation for me. Easy to say, hard to do – how do you do it? Get to the route cause!
Don’t fall into the trap of routine. Repetitive behaviours will deliver a mindset that lacks vision, imagination and creative spirit. When we do the same things day-in day-out we establish a routine, this state of mind both inhibits and prohibits new possibilities. We find that the same old problems surface and bizarrely we think that by doing the same thing over and over again the results will be different. We must be aware of our habits as they become hard wired into our daily schedule. The manifestation of routine is that we experience a sense of monotony, feeling of being stuck in a rut, poor self-confidence, low energy levels and loss of purpose and direction.
Everyone experiences these feelings at some point, however we can take some simple steps to rewire our thinking. Emphasis must be placed on constantly searching for stimulus – things that will disrupt habitual behaviour, strengthen our creative muscles and deliver a freshness of thought;
Alternative perspectives – constantly look at your challenges from different angles – ask yourself “how would your role model address the issue?”
Remove yourself – from the daily routine and spend one day a month do something completely different.
Connect with nature – spend time in the open air and appreciate the wonder of the countryside. Combine this with regular exercise, it provides a boost to our energy levels. It also helps us to value our existence.
Don’t Think – don’t pre judge the outcome of any situation. Just observe and detach yourself from comment. By not thinking you clear your mind.
Take a look – observe what your peers do and share experiences with them. Wherever possible engage with people from other cultures, religions and regions of the world.
Five simple practices will act the fuel for fresh thinking. Doing away with routine is a liberating experience. It energises us, and keeps us motivated to perform at high levels.
Running a business, particularly a high growth one is full of ups and downs. The highs are fantastic and the feeling of jubilation when we move closer to our goals provides us with a clear sense of accomplishment. For our mind it’s a great place to be as we are motivated and energised by this sense of achievement, this creates the impetus and motivation to keep pushing forward. However the journey towards our vision very rarely proceeds along a smooth path. Invariably, obstacles will be thrown in our way, these force us to create diversions and look for alternative ways of getting to our destination.
Constantly being forced to deal with the need to explore alternative roads to our desired end point can have a wearing effect on our mindset, it can bring us to all time lows in motivation – many individuals will ask themselves what’s the point in doing this? Is it really worth it? Most of us at some point in our lives have internally deliberated these issues.
Only you can answer these questions, only you can decide whether to keep going or not. At these critical points, it can be easier to give up than to carry on – from my research into success, winners in all walks of life dig deep, maintain focus and continue with their mission, they accept that setbacks are just part of the game plan.The old adage when the going gets tough the tough get going is one you should reflect on when you experience these feelings (Billy Ocean said this in his famous song). Two vital questions you need to ask yourself if you reach this stage:
- How much do I want it?
- Can I cope with more setbacks?
Having mental toughness differentiates winners from losers, your sense of purpose ebbs away when you listen to negative self talk, phrases such as why am I doing this? are symptomatic of the condition, in turn it weakens the endurance of the mind and sprit thereby resulting in I give up. Successful people I have researched have an insatiable desire and internalised motivation to succeed – you have really got to want it!